“Budweiser’s Heartfelt Tribute”: The Emotional Impact of a Single Super Bowl Commercial

In 2002, during Super Bowl XXXVI, Budweiser aired a touching commercial that was only shown once. This ad captured the feelings surrounding the tragic events of 9/11. It featured the famous Clydesdale horses, a symbol of Budweiser, in a heartfelt tribute to the victims.

The commercial shows the horses running through snowy fields and cities, pulling a wagon. The scene then shifts to the horses crossing the Brooklyn Bridge into New York City, with the Statue of Liberty in the background. The ad concludes with the horses bowing and the Statue of Liberty standing tall, creating a sense of respect.

Even though the commercial aired only once, people continue to watch it online every year on the anniversary of 9/11. The team at Anheuser-Busch faced challenges to make this tribute, filming in New York shortly after the attacks with the approval of Congress, the advertising community, and Mayor Rudy Guiliani.

The ad was brought back for the tenth anniversary in 2011. Comments on YouTube show the deep emotional impact, with viewers expressing how the commercial’s images and music bring back memories and tears, helping them remember the lives lost and the bravery shown during the tragedy.

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