Dairy Queen’s Controversial Sign Sparks Debate in Small Wisconsin Town

A message on the front window of a Dairy Queen in Kewaskum, Wisconsin, is getting attention online. The sign proudly says the restaurant is politically incorrect and mentions using holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also mentions giving free sundaes to veterans on Veterans Day and shows support for the US flag.

The owner, Kevin Scheunemann, says he put up the sign almost four years ago to be clear about his and the staff’s dedication to serving God and the nation. He did it in response to a customer’s complaint about Christian music in the restaurant. Since then, the sign hasn’t caused any problems.

An Oregonian tourist posted a picture of the sign on Facebook, expressing concerns about its alleged exclusivity. The post got a lot of attention before being taken down. Some people support the message, while others attacked the person who shared the image. Local business owners support Scheunemann’s decision, saying customers can leave if they disagree.

Kewaskum is a small town, and people there seem to accept the sign as the owner’s beliefs. Dairy Queen officially stated that the sign represents the owner’s views only, and the company doesn’t endorse his approach. The company expects all franchisees and staff to treat every customer with dignity and respect, regardless of their religious beliefs.

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